About

I’m a growth design leader who turns ideas into impact. My work is grounded in experimentation and a belief that great design should drive meaningful outcomes. I bring deep expertise in growth, from shaping product strategy and designing 0→1 experiences, to building experimentation practices that have scaled beyond the Growth organization. With a focus on creating engaging user experiences, I’ve led initiatives across the full growth funnel, from onboarding and product adoption to engagement and retention. Along the way, I’ve helped shape how design contributes to growth across the company.

I was born in Brooklyn and raised in Jersey. When I'm not designing, I'm probably jamming out to rap and R&B, playing classical piano pieces, punch needling, jumping rope, or drinking bubble tea.